Om Namkeen Podcast: A Flavorful Journey of Tradition & Taste

The Digital Leap & E-Commerce Growth

While traditionally a retail-focused brand, Om Namkeen has successfully adapted to the digital era. They have their e-commerce website and are listed on Swiggy, Zomato, and Blinkit, catering to the evolving preferences of online shoppers.

Interestingly, Anurag shared that Om Namkeen was the first snack brand to be listed on Uber Eats with zero commission, showcasing its demand and credibility.

Expansion: A Slow but Steady Approach

Unlike many businesses that rush to expand, Om Namkeen has taken a strategic and steady approach. The brand opens a new store every 3-4 years, focusing on quality control rather than rapid scaling. Anurag believes that ensuring a customer satisfaction is more important than chasing aggressive expansion or becoming a mass-market brand.

The brand is also exploring franchise opportunities, but only when they can maintain the same level of service and quality across locations.

The Role of Health in Snacking

One of the biggest concerns in the snack industry is health consciousness. Anurag acknowledged that while traditional fried snacks will always have a market, Om Namkeen has developed a range of roasted, millet-based, and low-fat snacks to cater to health-conscious consumers.

They also focus on using high-quality oil and controlled processing techniques to ensure that even their fried snacks remain lighter and healthier than many mass-produced options.

Collaborations with Big Brands Like Parle-G

Om Namkeen has built strong partnerships with leading brands like Parle-G and Jet Airways, supplying premium Namkeen products for both national and international markets. Their commitment to quality has made them a trusted supplier in the FMCG industry.

Final Thoughts: A Brand Built on Trust and Taste

Anurag Bothra’s insights show that building a successful business isn’t just about making profits—it’s about creating a brand that people trust. With a commitment to quality, innovation, and customer satisfaction, Om Namkeen continues to thrive in an industry dominated by big names.

For anyone looking to build a brand in the food industry, Om Namkeen’s journey is a lesson in balancing tradition with modernity, prioritizing customer experience while fostering innovation, and achieving business growth sustainably.

Want to hear more from Anurag Bothra? Listen to our podcast episode where he shares deeper insights into business success, brand building, and the future of the Namkeen industry.